On the other hand, Apple is not responsible for marketing and selling for its developers. Apple rightly views the App Store as a competitive advantage and should continue striving to keep its developers in-house. Apple should be inclusive of its community and encourage small developers to grow and make a living from developing for the iPhone. For the most part, developers don’t know whether their app will be approved or in what timeframe, making the entire experience a nail-biter. That’s not per month – which would be a starting point for a two-person team – but rather total revenue earned.Īnd as reported a few thousand times, the approval process is a black box. Pinch Media reports that the average iPhone application has netted (for the developer) a grand total of $8,500, and 80% of developers have made less than that. Very few developers are making even a livable wage, and the approval process is a black box. The ProblemĪpple’s App Store is a mess for small and independent developers. This guest post was written by Elia Freedman. I’ve handed the Facebook iPhone app off to another engineer, and I’m onto a new project.” Joe posted this tweet in the afternoon of November 11th: While Joe said that Apple has the right to do what it wants, he does not agree with its policies and has chosen to move on. News reverberated through the developer community that long-time and highly prominent community contributor Joe Hewitt has quit developing the iPhone Facebook application.
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